Founders Friday – Jay Huang
This Friday, we are excited to feature Jay Huang, CEO & co-founder of Pulsifi.
About Jay
Jay is passionate about helping people to achieve their potential, and developing and executing growth strategies, from start-ups to companies with multi-billion dollar revenues.
Prior to Pulsifi, Jay was the Head of Strategy and Development at CtrlShift, a pioneer in developing artificial intelligence (AI) for digital marketing. Jay is also an alumnus of The Boston Consulting Group, and has prior experience in venture capital at Infocomm Investments (now SGInnovate), and public service at International Enterprise Singapore (now part of Enterprise Singapore).
Besides wearing different hats in Pulsifi and his former workplaces, Jay is also an avid musician. He received the international Hedy King Robinson Award in music theory from The Associated Board of the Royal Schools of Music, and Advanced Performance Certificate in piano from Trinity College London. In his free time, he enjoys whipping up a nutritious meal or take a hiking adventure.
About Pulsifi
Pulsifi is a proud pioneer in the industry, being the first to build a SaaS AI platform that analyses multiple facets of human behaviour and reliably predicts and prescribes people outcomes. Its mission is to change how talent is defined by uncovering human potential in the workplace.
To discover this untapped potential, Pulsifi not only strives to understand people at their core, they also analyse the environment that people would thrive in. Using AI, data science and organisational psychology, Pulsifi profiles candidates and employees based on their soft traits and hard skills and predicts how well they would fit into an organisation or role. People who are aligned in their mission, interests and abilities are more likely to succeed and be driven in their role.
Today, multinational organisations like Nestlé, Reckitt Benckiser, Heineken and T-Systems use Pulsifi’s platform to improve quality and efficiency in their talent acquisition and talent management.
In one sentence, how would you summarise your journey so far
What has been the most satisfying aspect of entrepreneurship for you?
What do you feel is the essential quality a startup founder must have?
J: The mindset that anything can be done. Don’t get daunted by big challenges, don’t get dissuaded by skeptics, and don’t get bound by rules.
What advice would you have for someone contemplating leaving the corporate world to be an entrepreneur?
J: Work on something he/she is truly passionate about, rather than just solving a problem and making money.
How did you acquire your first customers?
What was the biggest challenge you faced in scaling your sales?
What aspects were the most important when building your team?
If you had to build your team again, what would you do differently?
What are the top 3 tips you have for investor pitching?
J:
1) Sell the vision and connect emotionally.
2) Be honest and admit weaknesses.
3) Show proper numbers to prove that the business is growing.
According to your investors, what sets you apart from other startups?
J: Our grand vision to change the world rather than solve one specific problem, and our experienced team and market traction to back it.
Any other words of wisdom that you would like to share?
J: Hire for potential. Start-ups need team members that can grow as quickly as the start-up. During our early days, like many other companies, we made the mistake of hiring based on skills, rather than the attitude and passion to grow our startup. This resulted in losing valuable time.
Stay tuned for next week's episode of Founders Friday
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